RSS, The ultimate idea is that you should get the information you want when you want it" - Bill Gates, Microsoft Corp. 20 May 2004What is Broadcast Builder?Broadcast Builder allows you to create RSS (Really Simple Syndication) channels & Weblogs (Blogs) quickly and easily. You can build a channel from scratch or import an existing one from either your own local computer or from a remote resource, and then edit that channel. Broadcast Builder will parse, export, and save the channel for you.